Near Normalcy: January 2014

When my daughter was a baby, and Ace of Cakes was on TV, I decided I needed to learn to decorate cakes. So I took a class at Michaels and learned how to pipe and make a buttercream rose. I made some birthday cakes, and then somebody asked me to do her wedding cake.

What she said was, "Do you do wedding cakes?" The answer was yes. Of course I do!

So I did.

A little later, when my cousin sent me this photo and asked if I could do it, the answer was yes.

Of course I can.

In reality I had no idea how to do this:

Or this:

But that didn't stop me from doing this:

The year handmade scarves were all the rage, I'd never crocheted or knitted a stitch in my life.

That didn't stop me from gifting handmade scarves to everybody on my Christmas list.

The word "can't" was never allowed in my house growing up. My dad told me once, "There's no such thing as can't. There's will or won't. So either look me in the eye and say that you won't, or quit whining and do it."

Can I run a business, even though I've never taken a business class? Yes.

Can I write a novel in 30 days? Yes.

Can I do whatever it is your Marketing Manager or Content Wizard or Social Media Guru needs to do? Yes.

If it can be done, I can do it. And if it can't be done, well...we'll see about that.

It's no secret, if you follow this blog, that I'm looking for work.

Why? I'm not unemployed. Far from it, I have an established career at a stable institution. But the thing is...I'm hungry.

The thing is, I'm bored.

I've been called an overachiever my entire life. Sometimes it's a compliment, often it's not. Sometimes I've wished I could be satisfied with underachieving, for once.

But I'm not, and I never will be. That's just not how I'm wired.

For over 10 years I've worked at a California State University. It's a gorgeous campus, all green grass and waterfalls and cobblestone paths. There are worse places to spend eight hours a day.

But for all its aesthetic beauty, it's also got its difficulties, if you're an overachiever. It's a state school. It's all the bureaucracy of government layered into all the politics of academia. Red tape is the name of the game. Things move slowly. Or sometimes not at all.

I like to move.

I've stuck with it, for a few reasons. One, because where else am I going to be paid to write in this town? Short of relocating to the Bay Area, this has been my best option.

But I've also stuck it out because I've built something here. I started at the age of 22 as a receptionist. But I was one overachieving receptionist. After answering phones and opening mail in the Office of the University President for a week or two, I saw a need: her writer was busy writing speeches, and her correspondence was falling behind. I offered to write a letter or two, flashing my hot-off-the-presses B.A. in English. Very quickly, I was ghostwriting all of the President's letters, as well as editing some of her high-level publications.

I spent the next several years working as a secretary in several different offices, but I maintained the connections I'd made with C-level executives, and I built a solid reputation as a flawless writer, editor, and communicator. I did side work for everybody from the President to individual faculty members to the University PR office.

When I was hired as Assistant to the Dean in the Graduate School in 2005, I performed all my Executive Assistant functions beautifully. But I also combed through the School's publications and web site, offering suggestions, until finally the Dean asked me to rewrite and redesign them all. Within a few months of hire as an Executive Assistant, I was promoted to a position created especially for me: The Graduate School Communications Coordinator.

I held this position for 5 years, and I built an entire marketing, recruitment, and communications plan from literally nothing. I hired an assistant. I attended conferences and made connections. And I wrote. I wrote everything.

At the same time, I took a side job as a Thesis Reader, responsible for proofreading master's level theses just prior to their publication. I made myself the best Thesis Reader on staff, and eventually another position was created just for me. I became the Thesis Reader Coordinator, and my job was to hire, train, and supervise the staff of readers. I instituted staff-wide workshops, training, style guides, and an email list, bringing 8 Readers who had previously been fully independent (and wholly disconnected) together to form a cohesive team. And I personally read every thesis written on campus that first year, to be sure my staff (and the training I'd provided them) were up to par. The crop of master's theses that year was widely recognized across campus as the best-written and cleanest copies in recent memory, and I learned so much about the writing and reading process that I was able to further improve the work of the Readers the following semester.

Eventually, a victim of budget cuts, the Graduate School was reorganized and disbanded, and I was reassigned to the Admissions and Outreach office. This was 2010, and I walked into an office whose social media efforts were stuck somewhere around 2006. The Admissions office had a dusty, silent Facebook page boasting 30 fans. So I took over. I opened Twitter and Instagram accounts. I created an editorial calendar, a social media marketing plan. I grew the Facebook page from 30 to nearly 500 fans. I took countless online courses and attended every webinar I could cram into my schedule, to teach myself the art of Social Media and Content Marketing. I hired another assistant. I incorporated social media into every aspect of our recruitment and publication efforts. Every event had a hashtag. Every web page had social media links. To this day most of my superiors are not on Facebook or Twitter. For the most part, I don't think they have a clue what it is I do. But it brings in traffic, and it attracts students, and it increases engagement, and so they let me do it.

In 2012 I took it upon myself to start a Student Blogging project. This was an ambitious undertaking for a little rural state school whose administrators barely accepted Facebook and pretended Twitter didn't exist. Nobody wanted to let me do it. Student bloggers? Uncensored? Unmoderated? Right on our website? Was I insane?

Probably. But I was determined to drag this school into the 21st century, so I did it anyway. I did it responsibly, but I did it, without the support or even the knowledge of many of my higher-ups. I hired 4 bloggers, students I knew and trusted. I trained them, and I set them free. Then I marketed the crap out of them, and I tracked their analytics, and I submitted a report to my manager. Here, look what I have done. It's already in motion. Try to stop it now.

Spoiler: they didn't. Because it was awesome. Because it was innovative and unlike anything any other campus in the 23-campus CSU system was doing. Because other, larger campuses took notice. And because it worked. It brought in the kind of students we've always had trouble attracting: high-achieving, highly engaged students who had choices, who were looking for something special. We showed them the only story that matters, the student story. We let our current students do the talking and the recruiting, and it worked. It still works.

Two years later the blogs are the cornerstone of our social media and content marketing efforts. Incoming students love reading them, and current students love writing them. I have dozens of applications each semester; they're only paid $18 a week to blog for us, and I'm only allowed the budget for 7 of them at a time, but those 7 spots are coveted.

From an outside perspective, from the real world, our blogs and our social media profiles are not much to look at. I know that. I'm proud of what I've accomplished here with very few resources and with roadblocks at every turn, but I'm not deluded. I may live in this small town, but I live on the Internet, in the pages of Venture Beat and KISSmetrics and Lifehacker, on Twitter and on Reddit. I live at lynda.com and TED, at Moz and Seth's Blog and Entrepreneur. I live wherever I'm learning and growing and readying myself for something bigger.

The world has changed in 10 years. A lot. And the Silicon Valley is calling my name. I love tech, I love communication, I love social media and content marketing. Above all, I love writing. But I also love living where I live. I want to work where I live, so I've made the most of it for 10 years.

I'm bored.

I'm hungry.

And it's time to break out, because the remote work movement is real, and it's happening, whatever Marissa Mayer might tell you. And for the first time in history a talented person can live where she wants to live and still work on the cutting edge. Tech like Sqwiggle and Dropbox and Skype make it possible. Teams like Buffer, Automattic, and Zapier are leading the way. Remote work has the Richard Branson Stamp of Approval. It's the future. And I want in.

I read this article the other day, and it's been stirring around inside me ever since. Ten Years of Silence.

My ten years are up, and I'm ready to begin my masterpiece.